D373 Marketing in the Digital Era - Set 4 - Part 1

Correct Answer: To create value by managing risks across the organization

ERM aims to manage risks effectively to protect and create value within the organization.

Correct Answer: By transferring risk to a third party, such as an insurance provider

Risk-sharing involves transferring certain risks to another party, like an insurer, to reduce the organizations exposure.

Correct Answer: Risk identification

Identifying risks is the first step in understanding and managing them effectively.

Correct Answer: The level of risk an organization is willing to accept for a specific initiative

Risk tolerance refers to the amount of risk a company is prepared to take on for particular projects or objectives.

Correct Answer: To continuously evaluate the effectiveness of risk management strategies

Risk monitoring ensures that risks are managed effectively over time and adjustments are made as needed.

Correct Answer: To oversee and manage the organizations risk management framework

The CRO is responsible for ensuring that risk management practices are integrated into the organizations overall strategy.

Correct Answer: A structured approach to identifying, assessing, and managing risks

A risk management framework helps organizations systematically manage risks to minimize their impact.

Correct Answer: The amount of risk remaining after risk mitigation strategies have been applied

Residual risk is the level of risk that remains after taking steps to mitigate or control it.

Correct Answer: By conducting regular risk training and communication campaigns

Risk awareness helps employees understand the risks the organization faces and how to respond appropriately.

Correct Answer: A process to rank risks based on their potential impact and likelihood

Risk prioritization helps organizations focus on the most significant risks first to allocate resources effectively.

Correct Answer: Promoting products and services through digital channels and technologies

Digital marketing promotes offerings through digital channels such as search, social media, email, websites, and mobile apps, enabling precise targeting and measurement.

Correct Answer: Precise targeting and measurable results

Digital channels allow targeting by behavior, interest, and demographics, and every interaction can be tracked, enabling measurement and optimization impossible in most traditional media.

Correct Answer: Attracting customers with valuable content they seek out

Inbound marketing draws prospects in by publishing useful content that answers their questions, earning attention rather than interrupting with unsolicited messages.

Correct Answer: A research-based profile representing a key customer segment

A buyer persona is a semi-fictional profile built from research that represents a target segment's goals, challenges, and behaviors, helping teams create relevant content and messaging.

Correct Answer: Using paid advertising on search engines to gain visibility

Search engine marketing uses paid placements on search engine results pages, typically through pay-per-click auctions, to gain visibility for chosen keywords.

Correct Answer: Ad quality and relevance to the search query

Search platforms combine bid with quality signals such as expected click-through rate, ad relevance, and landing page experience, so relevance can outweigh a higher bid.

Correct Answer: Preventing ads from showing on irrelevant searches

Negative keywords exclude terms that would trigger irrelevant impressions and clicks, reducing wasted spend and improving campaign efficiency.

Correct Answer: Optimizing content and HTML elements within a page for search relevance

On-page SEO optimizes elements within the page itself, including title tags, headings, content quality, internal links, and structure, to improve relevance for target queries.

Correct Answer: Building authority through backlinks and external signals

Off-page SEO builds a site's authority through external signals, most importantly backlinks from credible sites, plus brand mentions and reputation across the web.

Correct Answer: Slow pages increase abandonment and can reduce search rankings

Slow-loading pages cause visitors to abandon before content appears, reducing conversions, and page experience signals including speed influence search rankings.