D377 - Digital Marketing Foundations

Question 41: Which of the following landing page types is designed to promote multiple products?

Single product landing page

Multi-product landing page

Lead generation landing page

Subscription landing page

Question 42: Which digital marketing strategy is focused on re-engaging users who have shown interest but have not converted?

Affiliate marketing

Retargeting

SEO

Referral marketing

Question 43: What is the purpose of a call to action (CTA) on a webpage?

To display product specifications

To encourage users to take a specific action

To improve page load speed

To provide customer support

Question 44: Which of the following is an example of a time-based attribution model?

First-click attribution

Time-decay attribution

Linear attribution

Position-based attribution

Question 45: Which of the following actions can improve the usability of a website?

Increasing the number of product images

Making navigation more intuitive and accessible

Adding more multimedia content

Reducing the text on each page

Question 46: Which of the following is an example of referral traffic?

Traffic from typing a URL directly into the browser

Traffic from a paid search ad

Traffic from a blog post link on another website

Traffic from a retargeting campaign

Question 47: What is the primary purpose of session tracking on a website?

To reduce the bounce rate

To track user interactions within a single visit

To improve load time

To encrypt user data

Question 48: Which of the following is considered a key metric for evaluating paid search performance?

Conversion rate

Bounce rate

Pageviews

Time on page

Question 49: Which of the following strategies involves collecting information about website visitors to offer personalized content?

Retargeting

Conversion rate optimization

Content marketing

Data-driven marketing

Question 50: Which of the following types of attribution gives full credit to the first interaction in the conversion path?

Last-click attribution