D377 Digital Marketing Foundations - Set 3 - Part 3

Correct Answer: Social proof

Social proof leverages positive user-generated content, such as reviews and testimonials, to influence potential customers and build trust.

Correct Answer: To prioritize recovery strategies after disruptive events

BIA identifies and evaluates the effects of disruptions on business operations, helping to establish priorities for recovery.

Correct Answer: A set of rules for ranking web pages

Search engine algorithms determine how web pages are ranked in search results based on various factors, including relevance and quality.

Correct Answer: Information about the characteristics of organizations

Firmographics categorize businesses based on attributes like industry, size, and revenue, allowing for targeted marketing strategies.

Correct Answer: Direct response marketing

Direct response marketing encourages immediate actions from customers, such as making a purchase or filling out a form, through specific calls to action.

Correct Answer: To evaluate the performance of existing content

A content audit assesses the effectiveness and relevance of current content, guiding future content strategies and improvements.

Correct Answer: The stages a customer goes through before making a purchase

The purchase funnel illustrates the steps customers take from awareness to decision-making, highlighting the decreasing number of prospects at each stage.

Correct Answer: Impressions

Impressions measure how often an advertisement or content is displayed, indicating the level of brand exposure and awareness.

Correct Answer: Re-engaging users who showed previous interest

Retargeting ads aim to remind users of products they previously viewed or interacted with, encouraging them to return and complete a purchase.

Correct Answer: The level of interaction a user has with a brand

User engagement measures how actively users interact with a brand through various channels, reflecting their interest and loyalty.